Vizance Adds Green Bay-based Hornick Insurance Services


Vizance recently announced that Green Bay-based Hornick Insurance Services, Inc. joined Vizance on January 1, 2020.

Founded in 1969, Hornick Insurance Services offers business insurance, home and auto insurance, farm insurance, and health insurance. Hornick Insurance Services will continue to operate under that name from its office location in Green Bay. The organization will offer its clients the same trusted advice and excellent service for which it has always been known, now backed by the broad resources of Vizance. Founder and owner Ken Hornick, along with other Hornick family members, will continue with the organization.

“We are excited to join one of the fastest-growing insurance agencies in the state, and to be able to provide additional tools and resources that are available with Vizance,” said Ken Hornick, owner of Hornick Insurance Services. His daughter Luanna Hornick, who has been with Hornick Insurance Services for nearly 24 years and will continue to hold a significant role within the agency, added, “For over 50 years, we have been helping our clients manage risk with an extremely high level of service. By joining Vizance, we are pleased to be able to maintain this unprecedented level of customer service while increasing our service offerings.”

Vizance, founded in 1978 and based in Hartland, Wisconsin, is a privately-held independent agency offering a broad portfolio of insurance, risk management, employee benefits, and financial service solutions for businesses and individuals. The agency has been named as one of the area’s “Top Workplaces,” “Fastest Growing Firms,” and “Best Places to Work” by local media sources. Vizance has joined with several other Wisconsin-based independent agencies, including Valley Insurance Associates in 2017, Sparks Insurance in 2018, and the Diedrich Agency in 2019.

“The Hornick team’s dedication to personalized service aligns firmly with our values, making this partnership a great fit,” said Vizance President Jeff Cardenas. “We’re delighted to welcome Hornick Insurance Services into the Vizance family.”