Vizance has announced that Sparks Insurance has joined its agency. The combined organization will serve a geographic market stretching from Northern Illinois up through Northeastern Wisconsin.

Vizance, founded in 1978 and based in Hartland, is a privately-held independent agency offering a broad portfolio of insurance, risk management, employee benefits and financial service solutions for businesses and individuals. The agency has been named to the “Future 50” list three times, earning the “Master Mettle” recognition.

Founded in 1960, Sparks Insurance specializes in home, auto, life, health, and business insurance. Sparks Insurance will continue to operate under that name from its office location in Kenosha. The agency serves Kenosha, Racine, and Northern Illinois. Sparks Insurance President Lon Knoedler and Secretary/Treasurer Bonnie Knoedler, who have been the principals of the agency, will continue with the organization.

“We found a partner that meshes seamlessly with our philosophies, culture, and way of doing business. It’s a win-win-win for our staff, our clients, and our company partners,” said Lon Knoedler.

Sparks Insurance will leverage the significant resources at Vizance to bring additional services such as safety, claims, risk management, and compliance services to its business clients.

We have been actively seeking to expand our services in the Racine and Kenosha areas, and we are pleased to partner with Sparks Insurance,” said Vizance President Jeff Cardenas. “Sparks Insurance has been a leader in the industry for many years and we are excited to work with colleagues who share our focus on values and our dedication to the clients we serve.”